Not the first celebrity to collaborate with fashion giant H&M and certainly not the last, David Beckham is launching his new line for the store called Bodywear, which will be a line of underwear, comfy t-shirts and pajama pants for men. All priced at usual, low H&M prices.
I think that the major reason for this release is probably to have great press release photos of David Beckham half naked to entice more women to come into the store to shop in general. And maybe pick up their boyfriends a thing or two from the line, hoping it will transform them into Beckham or something.
Either way, it’s a bit of a “dull” line being that it’s all basics, but for men, I guess that’s all they really need. I can’t wait for the next time Madonna comes around to design a few things again because that H&M line was hot!











